Operations Field Manual No.33-1
31 August 1979 | Department of the Army
"Propaganda Techniques" is based upon "Appendix I: PSYOP Techniques" from "Psychological Operations Field Manual No.33-1" published by Headquarters; Department of the Army, in Washington DC, on 31 August 1979
Appeal to Authority. Appeals to authority cite prominent figures to support a position idea, argument, or course of action.
Assertion. Assertions are positive statements presented as fact. They imply that what is stated is self-evident and needs no further proof. Assertions may or may not be true.
Bandwagon and Inevitable Victory. Bandwagon-and-inevitable-victory appeals attempt to persuade the target audience to take a course of action "everyone else is taking." "Join the crowd." This technique reinforces people's natural desire to be on the winning side. This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their interest to join. "Inevitable victory" invites those not already on the bandwagon to join those already on the road to certain victory. Those already, or partially, on the bandwagon are reassured that staying aboard is the best course of action.
Obtain Disapproval. This technique is used to get the audience to disapprove an action or idea by suggesting the idea is popular with groups hated, feared, or held in contempt by the target audience. Thus, if a group which supports a policy is led to believe that undesirable, subversive, or contemptible people also support it, the members of the group might decide to change their position.
Glittering Generalities. Glittering
generalities are intensely emotionally appealing words so closely associated with highly
valued concepts and beliefs that they carry conviction without supporting information or
reason. They appeal to such emotions as love of country, home; desire for peace, freedom,
glory, honor, etc. They ask for approval without examination of the reason. Though the
words and phrases are vague and suggest different things to different people, their
connotation is always favorable: "The concepts and programs of the propagandist are
always good, desirable, virtuous."
Generalities may gain or lose effectiveness with changes in conditions. They must, therefore, be responsive to current conditions. Phrases which called up pleasant associations at one time may evoke unpleasant or unfavorable connotations at another, particularly if their frame of reference has been altered.
Plain Folks or Common Man: The "plain folks" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people. It is designed to win the confidence of the audience by communicating in the common manner and style of the audience. Propagandists use ordinary language and mannerisms (and clothes in face-to-face and audiovisual communications) in attempting to identify their point of view with that of the average person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms.
PROPAGANDA TECHNIQUES WHICH ARE BASED ON CHARACTERISTICS OF THE CONTENT BUT WHICH REQUIRE ADDITIONAL INFORMATION ON THE PART OF AN ANALYST TO BE RECOGNIZED
- The powerlessness of the individual. (This may be used to split the audience from the policies of its government by disassociating its members from those policies.) This technique could be used in preparing a campaign to gain opposition to those government policies.
- Leading questions: The propagandist may ask questions which suggest only one possible answer. Thus, the question, "What is there to do now that your unit is surrounded and you are completely cut off?" insinuates that surrender or desertion is the only reasonable alternative to annihilation.
- Humor: Humor can be an effective form of insinuation. Jokes and cartoons about the enemy find a ready audience among those persons in the target country or military camp who normally reject straightforward accusations or assertions. Jokes about totalitarian leaders and their subordinates often spread with ease and rapidity. However, the psychological operator must realize that appreciation of humor differs among target groups and so keep humor within the appropriate cultural context.
- Pure motives. This technique makes it clear that the side represented by the propagandist is acting in the best interests of the target audience, insinuating that the enemy is acting to the contrary. For example, the propagandist can use the theme that a satellite force fighting on the side of the enemy is insuring the continued subjugation of its country by helping the common enemy.
- Guilt by association: Guilt by association links a person, group, or idea to other persons, groups, or ideas repugnant to the target audience. The insinuation is that the connection is not mutual, accidental, or superficial.
- Pictorial and photographic propaganda: A photograph, picture, or cartoon can often insinuate a derogatory charge more effectively than words. The combination of words and photograph, picture, or cartoon can be far more effective. In this content, selected and composite photographs can be extremely effective.
- Vocal: Radio propagandists can artfully suggest a derogatory notion, not only with the words they use, but also by the way in which they deliver them. Significant pauses, tonal inflections, sarcastic pronunciation, ridiculing enunciation, can be more subtle than written insinuation.
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Posted by: Give me Liberty () *
09/26/98 13:07:05 PDT
To: Give me Liberty
(continued from previous post)
CHARACTERISTICS OF CONTENT WHICH MAY BECOME EVIDENT WHEN NUMEROUS PIECES OF OUTPUT ARE EXAMINED
The above sections may be referenced directly in urls, etc.
More propaganda links.
"To Achieve One World
Government it is necessary to remove from the minds of men their individualism,
their loyalty to family traditions and national identification." (Brock Chisholm - Director of the World Health Organization)
"A society whose citizens refuse to see and investigate the facts, who refuse to believe that their government and their media will routinely lie to them and fabricate a reality contrary to verifiable facts, is a society that chooses and deserves the Police State Dictatorship it's going to get." (Ian Williams Goddard)
The fact is that "political correctness" is all about creating uniformity. Individualism is one of the biggest obstacles in the way of the New World Order. They want a public that is predictable and conditioned to do as it's told without asking questions.
"The two enemies of the people are criminals and government, so let us tie the second down with the chains of the Constitution so the second will not become the legalized version of the first." Thomas Jefferson